Your weekly dose of inspiration from the universe of creative brand communications.
#1 Ikea have launched a ‘flat pack’ chocolate bunny for Easter
Swedish furniture giants Ikea have enhanced their reputation for all things flatpack by releasing a ‘build your own’ Easter bunny made entirely out of milk chocolate.
#2 Persil hoax gamers with spoof video game launch
Persil is inspiring young audiences to get outdoors and embrace adventure in a new campaign via an elaborate hoax involving top gaming influencers.
#3 Imagine if the terrifying truth about your pension was delivered to your front door.
Make My Money Matter launches a campaign to expose the links between UK pensions and deforestation. The campaign brings the story to life in a comedic fly-on-the-wall film - in it we see a couple receiving an unexpected delivery of a Deforester5000 and several large chainsaws.
#4 Maltesers have released a series of zen-style baking videos for Easter
Maltesers has teamed up with national treasure Angela Rippon to create a spoof guided meditation video series, designed to help Brits get some ‘me-time’ this Easter
#5 Specsavers are promoting tweets and stories from people who need to get their eyesight checked
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