Famous Campaigns #100
💡Inspo from the universe of creative brand marketing
Somehow just hit 100 newsletters, (almost) one a week for just over two years. No idea how I kept it up - combo of mild OCD, a 6am Friday morning ritual and a deranged bet I wouldn’t quit before 100. Massive thanks to all of you for reading, sharing, and making me feel like this madness has a purpose. Here’s to the next 100! Thank you, thank you - James.
👀 Check out the jazzy, multi-media version of this newsletter on Instagram
Just Eat rider becomes unlikely hero during UK heatwave meltdown
You don't need to spend $$$ on marketing when you have employees that go over and above for your customers. A Just Eat delivery rider went viral after hurling bottles of water up to passengers stuck on a sweltering Thameslink train, stranded above ground in 34-degree heat.
Warner Bros invites fans to ‘Be Superman’ in movie murals
Interactive cape murals and posters hit the streets ahead of upcoming movie release – fans are invited snap, share and scan the QR code for the chance to win a private screening.
Vaseline busts myths with a verified twist
‘Vaseline Verified’ picked up top honours at Cannes for taking the internet’s most creative uses of Vaseline Jelly, testing them in a lab, and stamping them with a brand-approved seal of legitimacy – or not.
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KFC spots creative opportunity at the Grand Prix
KFC Canada rolls out a motorsport-inspired campaign that sees its iconic bucket design double as something surprisingly familiar to F1 fans: the striped chicanes of the circuit - “KFChicanes” comes from indie agency Courage Inc.
‘Burnable Billboards’ reveal risks of sun exposure in real time at locations across the UK.
The campaign uses live UV data to reveal realistic sunburn and blistering effects as UV exposure increases throughout the day.
Activists crash Bezos wedding with giant Venice banner
Greenpeace Italy and UK activist group Everyone Hates Elon dropped a 20×20 metre banner in Piazza San Marco just as Jeff Bezos is set to host his high-profile wedding in the lagoon city.
Liquid Death puts Ozzy Osbourne’s actual DNA in iced tea cans
Liquid Death just took its brand of tongue-in-cheek darkness to new heights (or lows depending on your POV) with the launch of Infinite Ozzy a hyper-limited run of iced tea cans that come infused with actual Ozzy Osbourne DNA.
Strawberries and cream sandwiches are trending. Would you try?
Sandwich wars! Two high-street heavyweights are going head-to head with strawberries and cream sandwiches this Summer.
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Picked & Pondered
Things I’ve bookmarked, argued about, or just can’t stop thinking about this week.
✪ Does ChatGPT harm critical thinking? A new study from researchers at MIT’s Media Lab has returned some concerning results - Time
✪ Er….Gen Z do drink! and Diageo have data to prove It - The Guardian
✪ Best Cannes podcast? Uncensored CMO f.t, Prof. Scott Galloway joins e.l.f CMO Kory Marchisotto and Rory Sutherland to discuss three big topics: Is brand dead? Are we too risk-averse? And what is the future of the CMO? - listen here
✪ Float it down The Thames. Michael Jackson statues popped up 30 years ago. Where have they gone? - BBC
✪ Adam Curtis is back with SHIFTY. When power begins to shift in society, everything becomes unstable, exciting and frightening. Must-see TV from the acclaimed filmmaker - BBC I Player
✪ Awards fakery? - ‘99% of awards juries and bodies do not remotely care if a piece of work is real or not’ - opinion by Nathalie Gordon
✪ We spend more than two hours scrolling each day - what is this doing to our brains? - Vox
✪ Labubus, Jellycats and Crybaby: Why are toys going viral in 2025? - Vogue Buisness
P.S
✪ Oasis weather. A fun website where ‘Liam Gallagher’ will sing you the weather forecast upcoming gigs. But will it rain or sheeeeiiine? Created by Henry Plumridge and Ollie Bartlett - The Liam Forecast
✪ Cheese ink. Tattoo artist Adverse.Camber shared his latest ink on Instagram an homage to Parmesan.
Congratulations on 100, James! My young creative team and I appreciate your roundups very much! 🇲🇼