Famous Campaigns #101
💡Inspo from the universe of creative brand marketing
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Aldi rebrand Manchester store as ‘Aldeh’
Aldi pulled a very Manc move. The supermarket rebranded its Prestwich store to ‘Aldeh’ in a tribute to Oasis and the city’s iconic drawl – just in time for the band’s hotly anticipated homecoming gigs at Heaton Park. Campaign by Taylor Herring.
…meanwhile Lidl dropped a Summer jacket – under the punny label ‘Lidl by Lidl’.
Superman soars above The Shard in next-level publicity stunt
Suspended more than 300 metres in the air, an 11ft sculpture of DC Studios’ new-look Superman hovers inside the spire of London’s tallest building. The activation, timed ahead of James Gunn’s reboot hitting UK cinemas on July 11, takes the film’s tagline “Look Up” literally.
Polaroid’s outdoor takeover takes aim at phone fatigue
Polaroid’s latest outdoor campaign has just landed in NYC and it’s a celebration of analogue living and takes aim at AI and phone fatigue. The campaign features billboards and fly-posted Polaroids that urge us to look up from our devices and step into the real world.
In Mykonos, the party never stops and neither do the delivery drivers.
This new Domino’s ad series, by Newton’s Laboratory, promotes the service with riders seen reflected in the sunglasses of beachgoers. The message: no matter where you end up… pizza will find you.
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These bus shelter ads feature XL dragon sculptures
COOH installations on street furniture for How To Train Your Dragon – by Dreamworks Animation.
Burberry spins nostalgia with a hypnotic vinyl drop
Burberry puts a fresh spin on brand heritage with a vinyl print that doubles as a visual trip. A hypnotic pattern comes to life as it spins, syncing up with the 1990s rave anthem ‘Sweet Harmony’. Play video.
Louis Vuitton cruise ship docks in central Shanghai
Louis Vuitton is taking its travel legacy seriously with a 30-metre tall cruise ship parked right in the middle of Shanghai. The monogrammed behemoth dubbed ‘The Louis’ isn’t setting sail anytime soon, it’s a concept store.
Audi wins Wimbledon OOH with this billboard
Spotted at all stations to Wimbledon. Audi dropped a clean and clever campaign that’s got tennis fans and design nerds applauding. By BBH London.
Picked & Pondered
Things I’ve bookmarked, argued about, or just can’t stop thinking about this week.
✪ TikTokers are using the Jet2holidays advert to share their most chaotic vacation videos - Indy 100
✪ Instagram posts are about to show up in Google Search. From July 10, public content from pro accounts will be indexed by search engines. That selfie, product shot or meme? It’s now part of the internet forever. Social content isn’t just for likes anymore it’s for search visibility. - source
✪ Brands logos on loungers, Aperol knock-offs, and Pinterest-board cabanas. No originality, no soul - the illusion of a vibe. - Tony King
✪ 5 Takeaways from Anna Wintour’s legacy as Editor-In-Chief - Forbes
✪ NASA is coming live to Netflix: how to watch spacewalks and more - Netflix
✪ The Era of ‘Woke’ Brand Activism Is Over - Wired
✪ Do pizza orders indicate global crisis. A surge in pizza orders near The Pentagon - aka the “Pentagon Pizza Index” is gaining traction as an oddly accurate signal of impending global crises - Fast Company
✪ F1 is for the girls now - Once dominated by both male spectators and athletes, skyrocketing interest among women is changing the face of the sport - Glamour
✪ What would British culture be like if Oasis had never existed? - The Guardian
✪ Beware Seagulls! We partnered with the creative community at One Minute Briefs, to warning the UK public about a long-standing enemy: seagulls.
P.S
Gut wellness clinic Assana in Chennai, India has a clear mission. Via Reddit.
I’m surprised at the lack of attention to detail in the Domino’s ad. Why are the delivery people flipped in the left/right reflections? They would be the same. Also, why are there 2 reflections in the version that has the single, wraparound lense? Come on guys!