Famous Campaigns #102

💡Inspo from the universe of creative brand marketing

Jul 11, 2025

Hiscox wine-stained letters highlight insurance risks

It’s been a while since we’ve seen a direct mail campaign that really lands, but Hiscox’s latest letter hits the mark. Recipients found their letters ostensibly drenched in red wine stains and smudged text, driving home the idea that “even something as simple as a dropped Bordeaux could end up being more costly than you imagine.”

Lego creates custom-built trophies for British Grand Prix

LEGO extends its partnership with Formula 1 by designing and building the podium trophies for the British Grand Prix at Silverstone. The trophies, including a replica of the iconic RAC Cup for the race winner, were constructed from 2,717 LEGO bricks and weighed over 2kg each.

Why New Zealand is the best place in the world to have Herpes.

Case Study: A bold campaign by the New Zealand Herpes Foundation and Motion Sickness uses humour, national pride and a faux tourism campaign to challenge stigma around herpes. View case study.

Stella Artois serves up limited edition white can for Wimbledon

Wimbledon’s strict all-white dress code isn’t just for players anymore. Stella Artois has suited up for Centre Court season with a limited edition can wrapped in crisp white save for a flash, nodding to the tournament’s rules that allow only a trim of colour.

meanwhile Peroni launched a beer sorbet - created with chef Giada De Laurentiis the limited-edition release is a lemon Italian ice made with Peroni and up to 5% ABV.

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Basel switches traffic lights to celebrate Women’s Euros

Basel gave its traffic lights a sporty makeover. As UEFA Women’s Euro 2025 kicks off, the city is marking the moment by swapping out green men on lights across the city.

Ocado leans into everyday moments

Ocado has launched a new round of print and OOH ads that highlight personal moments over traditional grocery campaigns. Titled Shopping List Stories, the work by Uncommon offers a more reflective take in a space often focused on discounts and product shots.

Alzheimer’s campaign ‘buffers’ to show heartbreak of memory loss

What if the loading icon wasn’t just annoying—but heartbreaking? That’s the premise behind the Alzheimer’s Foundation’s latest campaign in Sweden, developed by agency Kid, where buffering faces become a haunting stand-in for memory loss. See the videos here.

Barbie introduces doll with Type 1 Diabetes

Mattel has unveiled a new addition to its Barbie line-up - the doll includes realistic medical devices such as a continuous glucose monitor and an insulin pump, and wears a blue polka dot outfit inspired by global diabetes awareness symbols. Mattel hope the new addition will help young people with the condition feel more confident.

Picked & Pondered

Things I’ve bookmarked, argued about, or just can’t stop thinking about this week.

✪ This guy has photoshopped Paddington into a movie, TV show, or pop culture every day for 1500 days - Jay The Chou

✪ The AI Backlash Keeps Growing Stronger - As GenAI tools continue to proliferate, the pushback against the technology and its negative impacts grows stronger - Wired

✪ Two iconic naughty noughties clubs have reopened in London - but will glory days of posh partying appeal to Gen Z - City AM

✪ Travis Scott appointed as Oakley's first-ever 'Chief Visionary' - Hypebeast

✪ Coldplay are officially boring, according to scientists at Durham University- The Sun

✪ AI-generated ASMR is taking over the internet, and it’s getting really weird - Fast Company

P.S

This creative incorporation of a bus wheel into an ad for a camera store

Famous Campaigns