Famous Campaigns #99
💡Inspo from the universe of creative brand marketing
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“Can you make the logo bigger?” 🫠
Canva and Stink Studios have turned the area around Waterloo Station into a playground for marketing truths. The excellent series leans into client/agency creative tension and laughs at the chaos of feedback loops with a knowing smile.
Ballsy reminder floats through Hong Kong’s harbour
Men’s wellbeing brand Noah, Launched a ballsy new campaign in Hong Kong. A pair of giant inflatable balls seen towed through Victoria Harbour by a barge, bearing the message “Men’s health is a big deal.” While the viral clip looks like a tourist’s spontaneous capture, the visuals were created with VFX.
What if you could borrow sports gear, for free … right in the park?
Decathlon are rolling out sports lockers in outdoor spaces across the Czech Republic. The pilot project of smart lockers – allow customers to rent sports equipment free of charge. We’d love to see this in the UK.
Why Tesco is staging a 90s rave
Tesco is marking 30 years of Clubcard with a move that’s equal parts nostalgia and brand play: a two-night 90s themed club event, open exclusively to loyalty members. ‘Club Card’ promises “to transport guests straight back to the era of Nokia mobile phones, butterfly hair clips, and Smirnoff Ices”
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The Sphere has landed on the Wicked Witch Of the East
The Sphere in Las Vegas has dropped a house and a full-blown campaign — on the Wicked Witch of the East. Two 50-foot legs wearing oversized ruby slippers are seen sticking out from under the venue ahead of a new immersive Wizard of Oz show.
Nailed it! Aldi’s baked beans-inspired 3D nail art
Aldi (with agency Taylor Herring) have dipped their fingers into the world of nail art with a striking collection of festival-inspired claws, featuring fan favourites such as their Bramwells baked beans, Nordpak butter, and (of course) Cuthbert cake!
Leeds United stars take on F1 car in Red Bull’s latest high-speed stunt
Red Bull pitted three of Leeds United’s fastest against a Formula 1 car on the hallowed grass of Elland Road.
KitKat wins big by calling out screen addiction
VML Czechia’s “Phone Break” took the Outdoor Grand Prix at Cannes this week. The creative? Ridiculously simple: swap phones for KitKat bars in familiar public settings — like waiting for a bus or standing in line. See the campaign here.
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Picked & Pondered
Articles I’ve bookmarked, argued about, or just can’t stop thinking about this week.
✪ AI won’t kill creativity - it’ll expose who actually has it. Justin Oberman’s speaks about the "Great Flattening" which levels the playing field, revealing creators with true substance - read his piece on LinkedIN
✪ Creator Economy overtakes traditional media: More than half of content-driven advertising revenue will come from user-generated rather than professionally produced content according to a report from WPP - The Guardian
✪ WTF is Sardine Summer? Call it a recession indicator or simply a kitschy souvenir from the past, but sardines are officially trending. Off the back of previous TikTok-fuelled trends like Cottagecore, Clean Girl and Tomato Girl, a new obsession is beginning to emerge. - Hypebae
✪ Culture Wars - Brands are retreating from bold DEI messaging amid rising conservative backlash. Many are adopting “viewpoint neutrality,” trimming influencer and Pride campaigns to avoid boycotts. Cannes Lions leaders warn this shift will suppress creative diversity - Financial Times
✪ “She’s not a girl’s girl” - dive into the backlash against Sabrina Carpenter’s provocative album art, where critics on TikTok and X accuse her of succumbing to male approval - Vox
✪ Authenticity Crisis - Gen Z and gen Alpha brought a raw, messy aesthetic to social media. Why does it feel as inauthentic as ever? - The Guardian
✪ We’re losing interest in the news - Just 38% of Brits say they’re interested in news – a steep fall from 70% in 2015 - Reuters Institute's Report
✪ Google’s shift to AI Overviews is slashing traffic to news sites, devastating ad revenues and subscriptions. As Google prioritises instant answers over source links, media outlets face an existential crisis, prompting lawsuits and urgent calls for new business models - Futurism
P.S
Throwback to this heatwave message from Prince Charles Cinema, Leicester Square.
The last throwback ad is brilliant!