#1 Why England played with no names on their match day shirts
England played the second half of their international friendly with Switzerland at Wembley with no names on the back of their shirts to raise awareness of Alzheimer’s disease.
The campaign is designed to highlight how sufferers of the disease forget precious memories including the names of their favourite footballers. The shirts will be auctioned to raise money for the Alzheimer’s Society.
image credit Getty/FA
#2 Iceland transform cute kids cards into billboards for Mother’s Day
In a celebration of the day that honours mothers across the UK, Iceland decided to highlight this by holding a competition on social media to have kids drawings turned into a billboard for all to see.
#3 If you can’t say anything nice…it goes on a Cadbury’s Vegan chocolate bar
Cadbury’s has opened a plant-based pop-up shop in Soho, London where all its vegan chocolate is wrapped in mean tweets about veganism. In a witty gambit to tackle negative attitudes about veganism, Cadbury’s has turned negative and acerbic online commentary on its head.
#4 Incontinence billboard encourages women to seek help
Elvie’s on a mission to bust taboos around incontinence and encourage women to seek help. Their #LeaksHappen campaign was inspired by the experiences of women like 28 year old Megan Burns, who is our billboard star.
#5 This clever street poster for piano lessons