TFI Friday! It’s Issue 11 of the Famous 5 - bringing you our favourite campaigns of the week. If you’re enjoying this newsletter - do us a favour and share it with your colleagues!
#1 Smash Hits mag returns to promote final Derry Girls season
Channel 4 have marked the return of comedy series Derry Girls with a one-off edition of iconic pop mag Smash Hits, going big on 90s nostalgia. The new campaign looks to Derry during the 90s (when the show is set) with Bauer Media to produce a 28-page version of Smash Hits.
#2 Britain’s lighthouses get a stunning makeover from Hendricks
Hendrick’s Gin reimagines beacons of the British coastline – landmark lighthouses – as it celebrates the launch of its sea-inspired, limited-release Hendrick’s Neptunia Gin. Three iconic UK lighthouses have been transformed with curiously delightful artistic projections.
#3 Tesco launch dynamic campaign to mark Ramadan
Digital billboards strategically situated in areas across the country with a prevalent Muslim community show empty plates that fill up with delicious looking food as night sets in and the sun goes down.
#4 Meet Will – The Metaverse’s first homeless person
In a new campaign by Entourage, a network of 150,000 citizens that want to alleviate the social exclusion of homeless people, meet Will: “the first person of the metaverse”.
#5 McDonald’s urges consumers to discard their rubbish in new campaign
McDonald’s in Norway feels responsible for the littering of their packaging in the country and therefore decided to showcase the honest but ugly side of its packaging with a campaign entitled ‘Take away your Takeaway’.