Your weekly hit of inspiration from the universe of creative communications.
#1 The city of Copenhagen has elevated its public benches to raise awareness of rising sea levels.
The Danish have taken a new approach to climate change communication by installing benches that would withstand rising sea levels.
#2 Greggs tease new flagship store opening
Loving this construction hoarding surrounding the site of the new Greggs flagship store on Leicester Square, London. A signature Steak Bake peeps from an XL Greggs takeaway bag.
#3 McDonald’s takeover giant crosswalk in Kuala Lumpur
McDonald’s Malaysia have taken over a giant cross walk in the heart of heart of Kuala Lumpur. The ‘McDonald’s Fries Crosswalk’, utilises existing yellow strips (fries) to lead hungry locals to the very first McDonald’s restaurant to open in the country.
#4 The Queen has been transformed into a Barbie doll
Ahead of the jubilee The Queen has been transformed into a collectable Barbie doll by toymaker Mattel.
#5 Australians are being asked to share beach snaps for science
CoastSnap is a citizen science project to capture Australia’s changing coastlines. All beach-goers need is a smartphone and they can help capture visual data to help scientists better understand coast erosion and the effects of global warming.