Your weekly dose of inspo from the universe of creative brand communications via Famous Campaigns.
#1 Corona channels the sunshine for its latest campaign.
Beer brand Corona is channeling sunshine and shadows for its latest billboard campaign. The “Corona Natural Billboard” installed in Brighton, uses the sun’s rays to reveal the iconic bottle around the label.
#2 easyJet kids recreate Top Gun to dispel Hollywood stereotypes and champion diversity
easyJet has launched a Europe-wide campaign to tackle job stereotypes and inspire more girls to become pilots. In a new recruitment film the airline has reimagined scenes from 80’s blockbuster classic, Top Gun, in which the lead pilot roles were played by an all-male cast.
#3 Garden centre condom range promotes safe sex to OAPs
Relationship charity ‘Relate’ have produced a condom range disguised in seed packets to promote safe sex to the over sixties. The garden centre display features packets adorned with suggestive images of fruit and veg, including juicy plums, whopping courgettes and arresting avocados.
#4 Refurb phone company ‘hacks’ Apple stores with airdrop stunt
A refurbished smartphone brand has hacked displays in Apple stores to help promote more sustainable tech. Airdrop texts were delivered to iPhones, iPads, and MacBook’s - messages read ‘Quick! Security isn’t looking’, ‘It’s time to go refurbished. With a cheaper and greener model’. A pop up link then directed customers to refurb store Back Market.
#5 Greggs marketing exec wears XL Greggs bag for hen night
Stephanie King, a social and digital content creator for Greggs, has demonstrated some serious commitment to the brand. On her hen night the marketing exec was made to stroll streets of Newcastle sporting an XL Greggs bag – created by her hens.