Your weekly dose of inspo from the universe of creative brand communications via Famous Campaigns.
#1 Visit Iceland have trained horses to create ‘out of office’ emails
Iceland have trained horses to create ‘out of office’ email replies so humans don’t get bothered on holiday. An inspired/insane campaign from Visit Iceland enables visitors to enjoy mountains, waterfalls and fjords without distraction.
#2 Heinz have produced a ‘limited edition’ tin to celebrate the 50th anniversary of Spaghetti Junction.
Heinz have produced a ‘limited edition’ tin of pasta to celebrate the 50th anniversary of Spaghetti Junction. Fans of the West Midlands road interchange can snap up a can with a bespoke label from Monday. The design features spaghetti strands depicting the M6 and A38 north of Birmingham.
#3 Dinosaur footprints appear on beach to mark launch of Apple TV+ series
Huge T. Rex tracks appeared on a Welsh beach this weekend, leaving beachgoers stunned. A team of 10 sand artists created the promo to celebrate the launch of natural history series Prehistoric Planet.
#4 Penguin tackle book bans with ‘unburnable’ edition of Handmaid’s Tale
In the U.S there’s a political firestorm raging over books deemed by right-wingers to be unsuitable for school libraries. In response author Margaret Atwood, with publisher Penguin Random House, has created an “unburnable” edition of her most famous novel, The Handmaid’s Tale. Atwood, 82, fronts a YouTube video and attempts to incinerate it with a flame-thrower.
#5 Love Island couples up with eBay as fast fashion is dropped from the villa.
Amid the continued warnings about the detrimental impact of fast fashion on the environment, boohoo has been dumped in favour of a partnership with the pre-loved platform eBay.