HELLO!
Our five favourite creative brand campaigns of the week…
#1 LEGO create MRI scanner toy set
In the hope of easing children’s anxieties in the hospital, the famed toy-makers have designed model MRI scanners made of LEGO, which will help children to better understand the process and reassure them of its safety.
#2 Awesome BBC promo celebrates role in British culture
The BBC have dropped an awesome new promo film ‘This Is Our BBC’ demonstrating the powerful role the corporation plays in British culture featuring memorable clips from the BBC archives. From Alan Partridge to Attenborough – it’s all there and beautifully showcases the diverse range of programming on offer.
#3 Pantone develop enticing new ‘Puerto Rico Sunshine’ shade
Thanks to some clever examination of the sunbeams across Puerto Rico, sunshine in a tin of paint just became a reality with launch of an official Pantone.
#4 Why female CEOs in the Netherlands are changing their names to Peter
In the Netherlands there are more CEO’s called Peter than there are female CEO’s.
So Gender equality campaigners are asking women to change their names to Peter on LinkedIn – highlighting the gender disparity between men and women in high-profile roles
#5 Ikea tempt new employees with 3-D printed meatballs
In a new recruitment drive, IKEA is serving up 3D printed meatless meatballs to potential new recruits in Europe.