Oh Yes! It’s your weekly dose of creative inspo from Famous Campaigns.
Mini Milestone Alert! This our 20th edition of the Famous Five and we just passed the 200k follower mark on LinkedIn which is, frankly, ridiculous. Thank you for supporting and sharing your tips for campaigns we should feature. We’re so grateful. Thanks a million! - James
#1 Aldi trolls M&S legal team with Cuthbert the Caterpillar return
After narrowly surviving one of Britain’s most turbulent legal battles in recent memory, Aldi’s Cuthbert the Caterpillar has made a triumphant return to supermarket shelves supported by an ad-van campaign trolling the suits at M&S.
#2 Spend a night in Scooby-Doo’s Mystery Machine via Airbnb
This summer fans of retro cartoons can live out their dreams while staying overnight in Scooby-Doo’s Mystery Machine thanks to a unique partnership between Airbnb and Warner Bros.
#3 Lego launches campaign to help kids express ‘big feelings’
We all feel the same way about the world around us. Unfortunately for kids, with only 6% of the vocabulary of adults, there are only so many words they can use to express their feelings. S0 Lego have launched a creative activity to help them develop their vocabulary and share their feelings with each other.
#4 McDonald’s ‘Happy Moments’ campaign captures special moments ahead of Father’s Day
McDonald’s Philippines has released a visual campaign to show the lengths parents go to bond with their children and is running it in print in the lead-up to Father’s Day on June 19th
#5 Guerrilla campaign plants ‘Cure for Racism’ in pharmacies
Pill boxes claiming to be a ‘Cure for Racism’ have popped up on shelves in pharmacies in New York as part of a guerilla marketing campaign to tackle racism directed at the Asian community.