Happy Friday! it’s your weekly shot of creative inspo from Famous Campaigns.
#1 McDonald’s instals golden arch swings on parks and beaches
McDonald’s has reimagined its iconic Golden Arches in the most playful way, The brand has set-up swings across the city of Dubai to spread joy and togetherness. The brand wants to encourage customers to enjoy some playtime, away from the stress of everyday life.
#2 Airbnb launches $10 million design contest to build 'craziest places on earth'
Airbnb has launched a new $10 million design scheme named the 'OMG! Fund'. The fund will commission “100 of the craziest and most unique property ideas” in a contest open to architects, designers, and the public across the globe.
#3 Škoda hijacks competitor videos in bid to get ahead
Škoda had the ingenious idea to- quite literally- stay behind their competitors by placing ads for their new Škoda Fabia in the background of online reviews for more popular competing cars in France. Teaming up with well-known car reviewers on YouTube, Škoda have added digital billboards into review videos for the Renault Clio, the Peugeot 208 and the Citroën C3.
#4 Artists create ‘zero star hotel’ where a sleepless night is encouraged
Have you ever had a sleepless night thinking about the world’s problems? Well, Swiss artists have taken this to the extreme by creating a ‘zero-star hotel’ offering sleepless nights to ponder world crises.
#5 ‘Growin Atkinson’ sculpture erected to raise awareness of endangered bees
One of the wilder and wilder campaigns of the week…. to promote Rowan Atkinson-fronted Netflix series Man vs Bee, the British Bee Charity has teamed up with Netflix to create a series of life-sized ‘Growin Atkinson’ sculptures filled with pollen and nectar-rich wildflowers.