It’s your Friday shot of creative inspo from Famous Campaigns.
#1 Old school watches fight back against smart tech
This Timex billboard (in NYC) takes a witty swipe at smartwatches - and relentless notifications - the tagline reads 'Know the time without seeing you have 1,249 unanswered emails.'
#2 Gucci x Balenciaga: Faux Vandalism
Stores across the globe are being faux vandalised as part of a collaboration between Gucci and Balenciaga. The Hacker Project has now been introduced in 74 physical spaces worldwide showcasing Balenciaga pieces 'that reinterpret Gucci codes and in so doing, question the idea of branding, appropriating and counterfeiting'
#3 Sneaker label lists carbon impact like calories
Sustainable fashion brand Allbirds label every item produced with its carbon footprint - like calories. Their latest collab with adidas is an ultralight running shoe - and their lowest carbon footprint to date. How long till other retailers adopt footprint labelling?
#4 Sky Arts create David Bowie portrait from guitar plectrums
David Bowie was recently named most influential artist by Sky Arts judges as they commended his influence across music, film and fashion. To celebrate Bowie topping the list, agency Taylor Herring commissioned Joe Black (a critically acclaimed mixed media artist) to create a unique Bowie portrait using guitar plectrums.
The artwork, stands at 2m tall, has been made using 8,610 guitar plectrums.
#5 Maynards challenge road trippers to giant game of I-Spy
Sweet brand Maynards Bassetts have hidden giant inflatable sweeties across the UK and challenged the nation to a game of I Spy. The activation was created to highlight that Jelly Babies or Wine Gums and summer road trips are the perfect combo.
Bonus Section
A random selection of weird, wonderful, provocative and entertaining links from the internet.
⭐️ BBC Rewind: The BBC has launched a wonderful online archive of 30,000 videos, which you can search by local area.
⭐️ 5 things you didn't know Google Maps could do - T3
⭐️ The Colors of Motion shows the color palette of your favorite movies.
⭐️ Move Over Google. TikTok Is the Go-To Search Engine for Gen Z - Ad Week
⭐️ Why author Malcolm Gladwell thinks that remote work is hurting society - New York Post
⭐️ Drive & Listen - to local radio stations while virtually driving through cities around the world.