It’s your Friday shot of creative inspo from Famous Campaigns.
#1 This Samsung Galaxy campaign is flipping creative
Samsung’s latest promotion for the Galaxy Z Flip 4 series features an intriguing takeover of bus shelters in Belgium. Some regular benches in this shelter have been switched out with seats styled as XL replica phones which customers are encouraged to ‘flip open’.
#2 Heineken billboard chills beers using solar energy
Heineken is promoting its sustainability creds with a solar panel billboard which powers the fridges in the bar below. The billboard reads “This billboard is cooling your Heineken. Cheers” and chills the beers at Brewteco – the most famous bar in the Gávea district in Rio.
#3 Heinz leaves their mark with new ketchup stain inspired clothing line
Heinz has launched a 157 piece limited-edition collection of ketchup-stained clothing and has broken into the fashion industry.
#4 Disabled models star in New York fashion week show
Open Style Lab, designed a show with inclusivity at its core, featuring fashion created specially for members of the spinal muscular atrophy (SMA) community.
#5 Agency launches brutally honest recruitment campaign
Manchester creative agency Offended have launched a brutally honest recruitment campaign.
Choice Links
A choice selection of stories and links from this week’s internet.
⭐️ Love this clever use of the emoji menu from - Deliveroo
⭐️ Senior Facebook engineers say ‘no one at the company knows where your data is actually kept’ - Business Insider
⭐️ In case you’re following it (and who isn’t?) the Elon Musk v Twitter legal case looks likely to go ahead next month, in which Musk will try to extricate himself from the deal he himself brokered to buy the platform for $44bn earlier this year. Details here
⭐️ Pitching is a screwed up way to pick an agency. ‘An artificial and random process that does not, and, never has resembled the real-life interaction between client and agency’. - Forbes
⭐️ TikTok just launched a BeReal clone called TikTok Now
⭐️ Reasons for (cautious) optimism: the good news on the climate crisis - The Guardian
⭐️ TV of the week > Frozen Planet II – Sir David returns with TV that will numb you with its relentless beauty
⭐️ GQ flew out to Las Vegas to report a story about the boom of rich guys who secretly got leg lengthening surgery during Covid. ‘Now they're re-entering the world 3 to 6 inches taller (and mostly not telling anyone lol)’
⭐️ The largest casting in reality TV history is open and looking for 456 contestants to compete for the $4.56 million prize in Netflix's real life 'Squid Game'. You can put yourself forward here
⭐️ Sheep may safely graze is a relaxing game about building enclosures for sheep
⭐️ Have you seen those posts flooding LinkedIn?
The ones that look like this?
One sentence.
One paragraph.
A dull personal anecdote.
A clichéd life lesson.
Those posts have been dubbed ‘broetry’ - have a read of this entertaining Buzzfeed article which explains all.
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