Five campaigns that grabbed attention this week.
#1 Virgin Atlantic crew can choose which uniform to wear ‘no matter their gender’
Virgin Atlantic’s crew can now wear whichever of its uniforms they feel most comfortable in. This includes allowing men to wear skirts and women to wear trousers, as well as increasing the uniform options available to non-binary employees.
#2 Channel 4’s drug vending machine
To promote new TV show Make Me Prime Minster Channel 4 installed a drug vending machine stocked with fake marijuana and ecstasy, bringing to life a fictional policy exploring what would happen if all drugs were legal. The channel also hit the streets of the UK with pop-up Downing Street set.
#3 Sleep company offers Brits chance to nod off by counting real-life sheep
In amongst the stunning Sussex countryside, a new sleep dome promises guests to deliver their soundest night’s sleep ever – having counted real-life sheep. The dome by sleep brand ‘Emma Sleeep’ will accommodate two guests and comes equipped with a plush double bed and 360-degree exquisite views of the surrounding area.
#4 Muddy ‘catwalk show’ showcases kids outdoor clothing range
Swedish kids’ clothing brand Kuling created an innovative ‘runway’ show at Stockholm Fashion week to showcase their outdoor range of kids clothes. The Mud Runway – is a muddy obstacle course built on a playground in central Stockholm.
#5 Lego Group launch adult-only ‘after hours’ events
The toy company has launched a series of adult-only after-hours events, set to take place across Lego stores worldwide. Lego Group recently found 93% of adults are stressed and 80% are looking for new ways to unwind.
Choice Links
Some articles, blogs and content that caught my eye this week.
⭐️ Eco beauty company ‘appoints nature’ to its board of directors [The Guardian]
⭐️ The latest 3 Gucci show, titled Twinsburg, featured no fewer than 68 sets of identical twins [Vogue]
⭐️ Keen social media types will have seen the Adam Levine meme outbreak that swamped most channels last week. Here’s a summary which features a breakdown of the anatomy of a meme, for those of us fascinated by such ephemera. [Wired]
⭐️ The Ten Commandments of LinkedIn [awesome post by Dave Harland]
⭐️ This honest advertisement for violin lessons is not over-promising
⭐️ Cheeky estate agent reveals best places to live in the UK to survive a nuclear attack [The Sun]
⭐️ ‘Quiet People in Meetings Are Incredible’. Knowing when not to talk is an art. [blog by Tim Denning]
⭐️ A marketing expert rates Instagram weed dealers [The Face]
⭐️ Rogue thinking, yes. Rogue behaviour, no. [blog by Kevin Chesters]
⭐️ This is what Michael Jackson might have look liked if he were alive today. It is part of the AI-based project "As if nothing happened" by photographer Alper Yesiltas.
Final thing - do me a favour - pass this newsletter on to someone who you think would benefit. Or just hit the ❤️ button to spread the word. Thanks a million!