#1 Paddy Power drops album of ‘classical’ terrace chants ahead of the World Cup
Peter Crouch has taken aim at music charts with a classical charity album. Paddy Power’s World Cup campaign delivers unexpected upgrade to popular terrace football chants.
#2 Cadbury gets other brands to promote chocolate bar – for free
How Cadbury India cunningly revamped the logo for 5 Star – to get other apps to market the chocolate bar for free.
#3 We’re running out of time | WWF
A powerful and clever poster from the World Wildlife Fund – seen on the London Underground.
#4 Classic paintings reimagined to depict global issues
John Constable’s ‘The Hay Wain’ is among a series of classic artworks that have been given a shocking makeover to highlight some of the most pressing issues facing the world. The re-imagined artworks launch Samsung’s Solve for Tomorrow Competition which encourages young people to help tackle societal problems using tech.
#5 Behind the scenes with Buddy The Elf x Asda
How Asda put Buddy in the ad. A look behind the scenes at the hit Christmas spot with Havas London