#1 Subway unveil world’s smallest sub
Subway has created the ‘world’s smallest Sub’ to celebrate the launch of Teriyaki Steak. The campaign was inspired by the Japanese tradition of Kawaii (the culture of cuteness).
#2 Tiffany x Nike
On Sunday Nike and Tiffany & Co. released a teaser post via Instagram about a collaboration between the two brands - and have been drip-feeding more details across the week.
#3 Baby statue cries out for change against breastfeeding laws
Non-profit Teta & Teta placed a giant baby statue was placed in central Madrid, claiming to cry all day, everyday until a new law is passed to protect babies and their mothers breastfeeding in public spaces.
#4 easyJet Holidays launches ‘Beach in a Box’ home kit for sun-starved Brits
The tongue-in cheek home beach kit includes 20kg of sand, a UVB lamp and a striking Mediterranean back drop. The £19.99 box is redeemable from the price of a package holiday with the company.
#5 God of War Axe appears on London’s Southbank in PS5 stunt
Sony placed a giant replica of the Leviathan Axe from the video game God of War on London’s Southbank yesterday to celebrate the end of the PlayStation 5 shortage.