#1 Lupin ‘steals’ luxury brands for Netflix marketing campaign
Netflix, with its talent for producing buzz-worthy marketing, has struck gold again with ‘Lupin’. Ahead of the release of Season 3 major brands such as Rolex, Cartier, and Chanel appeared to have been ‘robbed’ by Lupin.
#2 Olaplex turns the tables on dupers with ‘Oladupé’ campaign
In a clever twist on the concept of product dupes, haircare titan Olaplex has launched an innovative campaign. Rather than watching from the sidelines, the company decided to engage with the trend head-on with a dupe – ‘Oladupé’.
#3 Channel 4 stage a rave in Westminster
To launch the new factual drama, Partygate, which tells the inside story of when staff at Number 10 kicked back to a string of illegal parties during lockdown, Channel 4’s marketing team threw a house party of their own from the back of a pimped out van, with a lookalike DJ BJ spinning the decks.
#4 Marmite teases Gen-Z with provocative ‘First Timers’ campaign
Marmite is targeting the younger demographic with a cheeky campaign (by Adam&EveDDB) titled “First Timers” - accompanied by a ridiculously catchy, remixed electro track (“Workout” by Giraffage), the film uses playful innuendos, concluding with “Love it. Hate it. Get it on.”
#5 Can Winnie-The-Pooh save the trees?
Who Gives a Crap Inc, which makes eco-friendly toilet paper from bamboo, has produced a new version of Winnie-The-Pooh, with deforestation at the center. Taking advantage of the artwork going out copyright – the brand have felled Hundred Acre Wood for a new e-book.