#1 Domino’s trials pizza delivery bag ‘Heat Suit’ to help freezing Brits
The big freeze hit Britain last week, with temperatures plunging to as low as -14°c across parts of the country. To help keep Brits snug, Domino’s trialled the use of its trusted pizza delivery bag technology to create the ultimate winter warmer – in the form of a Heat Suit.
#2 McVitie’s hire Chief Dunking Officer
We’re a nation of biscuit dunkers, however new research from McVitie’s has revealed that 6.1 million biscuits a week are lost due to poor dunking techniques. To combat this, the biscuit brand has appointed scientist and biscuit aficionado Dr Helen Pilcher to the brand-new role of Chief Dunking Officer (CDO).
#3 Ad of the week > Berlin brewery spoofs Calvin Klein’s viral ad
Berlin beer brewery BRLO have created their own satirical tribute to the recent Calvin Klein spot f.t Jeremy Allen White. Shot in Berlin, and promoting their alcohol free beer, the spot shows body positivity in its purest form – and sends up traditional underwear advertising. See it here
#4 Burger King calls for the infamously volcanic McDonald Island to be renamed
Burger King Brazil have added fuel to the fire, and made a play for McDonald Island – claiming that “a place with real fire cannot be called McDonald’s” (ooo burn!)
#5 ASICS hands out free trainers in a London pub
Dry January is a marathon. So, for Brits clinging onto their hopes of staying alcohol-free and completing it - ASICS have put ‘exercise on tap’ in pubs. Those in need of a dopamine lift simply need to head to the bar, order an ASICS Dry Run and run home with a free pair of trainers.
P.S
✪ Nice idea from a Guardian reader here - Storms should be named after fossil fuel companies
✪ Marketing LinkedIn opened 2024 with a chorus of hot takes about Solo Stoves and Calvin Klein - Tom Morton thinks it’s time we called time on professional misunderstanding
✪ Michael Cera seen graffitiing skincare bottles in bizarre video
✪ Weird collab of the week Gymbox and Morleys
✪ 'Don't be tempted to open a social media app when you're behind the wheel' ~ is the message of this creative road safety campaign from Kia Colombia.
💡Proximity BBDO | Kia Colombia