It’s time for our five favourite creative brand campaigns of the week…
#1 Ukraine brewery ditches beer to make Molotov cocktails
A brewery in Ukraine has switched to making Molotov cocktails instead of beer following Russia’s invasion.
Pravda Brewery, halted all production of beer at their facility and instead have used their resources to make Molotov cocktails for their constituents to use against belligerent Russian forces.
The bottles have labels which read: “Putin is a dickhead.”
#2 World landmarks light up in support of Ukraine
Countries across the world have illuminated monuments and buildings in the colours of Ukraine’s flag - blue and yellow - to show support for the nation following the Russian invasion.
[credit: Getty Images]
#3 Vegan meat brand simulates the senses with ‘bacon’ smelling perfume
Valentines Day saw the launch of plant-based meat producer ‘THIS’, all-vegan perfume, designed to replicate and compact the smell of bacon into a fragrance. THIS created the product, ‘Eau de isn’t Bacon’, following research amongst the British public which concluded that one in three Brits consider bacon to be amongst the “sexiest smells” becoming the “underdog of aphrodisiacs”.
#4 Oatly answers questions no one asked in latest ‘Infrequently asked questions’ campaign
The FAQ’s section to any website is often overlooked and ignored. However, oat milk brand Oatly has created a clever spin to the banality of FAQ pages… ‘Infrequently Asked Questions’, a page dedicated to clarifying questions that never crossed your mind in the first place.
#5 AVA Stories turns unwanted dick pics into pleasurable experiences for women
Erotic audio app AVA Stories has activated a campaign to give pleasure back to women, rewarding them with three months access to their erotic audio stories, in exchange for a scan of an unsolicited dick pic.