#1 Ratboots hit the catwalk at New York Fashion Week
Amidst the unveiling of spring-summer 2024 ready-to-wear collections by various fashion houses, the spotlight was unexpectedly hijacked by a pair of platform boots that feature… a rat cage.
#2 Sky Sports launch Tennis channel with COOH
Sky celebrate the launch of a brand-new Sky Sports Tennis channel with giant outdoor special builds. The creative celebrates the feel-good moment when you got one stuck in the fence.
#3 Ordinary floats giant bottle down the Thames
Skincare brand The Ordinary showcased its reformulated product with a giant bottle on the river Thames.
The bottle, standing at 12 meters tall made a notable passage by Tower Bridge, which was raised to accommodate its journey. This event was part of a larger CGI-based campaign rolled out across Europe.
#4 Our top five Valentine’s campaigns
Valentine’s Day is a time of joy, not least for the brands who get to come up with some love-inspired creative campaigns. Here are five of our favourites.
#5 Burger King’s Million Dollar Whopper Contest
Burger King is stirring up a sizzling storm in the fast-food world with its latest announcement – the Million Dollar Whopper Contest.
For the first time ever, the burger restaurant chain is putting the power in the hands of its loyal subjects, daring them to unleash their creativity by dreaming up Whopper topping combinations with help from AI.