#1 Specsavers take over petrol pump caps
The latest iteration of the enduring ‘Should’ve Gone To Specsavers’ has gone live on fuel pumps across the UK. The campaign by highlights fuel blunders by those that could probably do with an eye test.
#2 South Western Railway call time on verbal abuse towards its employees.
South Western Railway has initiated a campaign titled ‘Abuse Stays With Our Staff’ to address verbal abuse towards its employees. OOH posters will be displayed across its network in southern England. The campaign aims to promote respectful treatment of SWR staff, drawing on research that reveals the emotional toll such abuse takes on workers.
#3 Faces of children appear from the wreckage of war
‘Childhood always loses the war’ - faces of children appear from bomb craters and the wreckage of war in this powerful series of adverts from Unicef which calls for donations.
#4 Surreal find a way to keep the lawyers happy
‘We’re nut allowed to call it Notella’ - cereal brand Surreal have found a cunning way to keep the lawyers happy for the launch of their new choc hazelnut cereal.
#5 These hilarious Chilean beer ads from 2004 have gone viral
Twenty years ago, OMD Santiago pulled off a media first. They persuaded TV Channel 13 in Chile to allow ads for Cerveza Cristal beer to be spliced into a series of famous movies (Star Wars, Superman, Pulp Fiction) rather than cutting to commercial breaks.