Famous Five #76

💡Inspo from the universe of creative brand marketing

#1 Tube train carriage gets PlayStation glow-up

In a move that screams “gamers, we see you!”, Sony has teamed up with Transport for London (TfL) to give a Victoria Line Tube carriage the ultimate PlayStation glow-up.

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#2 Premier Inn rebrands for Gavin & Stacey

In honour of the final episode of Gavin and Stacey (to be screened on Dec 25) a Premier Inn in Barry Island has rebranded as ‘What’s Occur-Inn’.

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#3 Duolingo’s Christmas album is taking no prisoners

The language-learning app just dropped its debut holiday album, Owl on the Prowl, and it’s as chaotic as you’d expect. The standout track, Bring My Parents Back, tells the story of Timmy, a boy whose parents are kidnapped by Duo after he slacks off on his language practice.

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#4 IAMS tackle pet obesity with giant Thanksgiving parade balloon

Here’s a stat to ruin your day: 59% of American dogs are overweight or obese. So petfood brand IAMS created an absolutely massive Thanksgiving parade balloon modeled after Waylon, a real-life chunky pup who’s been battling his own weight woes.

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#5 Adidas turns the Arabian Desert into a running shoe

Adidas is flexing its creative muscles again, this time channeling the raw, untamed wilds of the Arabian desert into a running shoe. And because a basic product launch isn’t enough anymore, they debuted the new Adizero Desert Runner shoe in the UAE with a jaw-dropping art installation.