Famous Five #78
💡Inspo from the universe of creative brand marketing
#1 Aldi rescues snowed-in guests at Britain’s highest pub
Guests stranded at the Tan Hill Inn in the Yorkshire Dales received a lifeline from Aldi, who delivered sausages (and essentials) via snow plough. The reactive campaign responded to reports of ten pub-goers in the Yorkshire Dales cut off with four-foot-high snow drifts, with the landlord saying: “We are fine, but we have run out of sausages.”
#2 Channel Four Trolls Meta
The social team at Channel Four taking full advantage of the fact that Meta have announced that they are no longer checking facts on Instagram or Facebook.
#3 Cadbury portray dementia in moving campaign
Cadbury has launched its first campaign of the year continuing its focus on generosity and connection. The centerpiece is a 60-second film about a daughter gifting her father, who has dementia.
#4 'Mind The Diors'
Superb London Underground copy here from the marketing team behind the Devil Wears Prada musical.
Pic via Matt Roach.
#5 Charli XCX shares ‘Brat’ manifesto from 2023
The singer shared her marketing manifesto for her last album on Instagram. Originally written and addressed to her record label she instructs “We must cultivate chaos, desire and destruction.”
