Famous Five #81

💡Inspo from the universe of creative brand marketing

#1 New packaging from Cadbury Dairy Milk rewards everyday heroes

The brand’s long standing purpose around generosity takes a fun pivot as it ‘divides’ the bar (and reward/gratitude) in proportion to the communal effort around domestic acts such as cooking or car journeys.

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#2 Kellogg’s poster celebrates the ‘OG’ with creative art direction

Kellogg’s mascot, Cornelius the Cockerel, continues his comeback in style. He’s featured on a new poster as the “OG” with a clever design that plays off the cropped Kellogg’s logo.

#3 Iceland launch 25kg ‘trolley sledge’

No it’s not April Fool’s day…Supermarket Iceland had launched a 25kg ‘trolley sledge’ designed to turn shopping trips into gym workouts. The prototype is designed to make every store visit a chance to get fit.

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#4 Heinz drop logo – zoning in on perfect food pairings.

How many brands are brave enough to go out with no logo on the ad? ‘It has to be…’ is a new campaign from Heinz that does just that – while zoning in on perfect food pairings. The familiar outline of the iconic Heinz ‘frame’ is there – but makes way for fries, toast, bread and pasta.

#5 Harrison Ford brings signature charm to Glenmorangie

At 82, Harrison Ford has taken on plenty of roles, but his latest might be the most unexpected yet – fronting an ad campaign for Glenmorangie. The Scottish brand’s new 12-part series, Once Upon a Time in Scotland, offers a fresh take on traditional whisky advertising, with Ford at the centre of it all. Watch the ad > here.

Bonus links

✪ Sky Broadband: Danny Dyer gets schooled in butler service by The Fresh Prince’s Geoffrey ✪ Hellmann’s Mayonnaise: Billy Crystal and Meg Ryan reunite for Super Bowl ad ✪ EasyJet Holidays: introduces new Life Admin concierge service ✪ McDonald’s: ‘Only at McDonald’s’ celebrates fans’ unique rituals ✪ Milky Way Crispy Rolls have made a comeback