Famous Five #82
💡Inspo from the universe of creative brand marketing
#1 Why KFC are removing restaurant doors
KFC is taking “open 24/7” to a new level by removing the doors from its restaurants. The “Out-Door” campaign in the UAE turns these once-locked entrances into billboards, highlighting their around-the-clock service.
#2 Tesco drops logo from bags
Tesco are making a change in stores nationwide starting today. The Tesco logo is being (temporarily) removed on Bags for Life, to be replaced by different 5-letter words including “Treat”, “Party” and “Share”. The bags will also feature in OOH to celebrate the emotional role Tesco food has on the lives of the nation.
#3 Castlecore! Aldi promote Jaden Smith Grammy hat dupe
Jaden Smith made waves at the Grammys with his Castle Headpiece, a statement piece retailing for a hefty €4,500. Aldi followed just hours later by recreating viral look using their £24.99 Wooden Princess Castle from the popular Specialbuys range, bringing a dose of red carpet flair to the middle aisle.
#4 Stella Artois introduce David Beckham’s long-lost brother
In a new Super Bowl ad from Stella Artois, David Beckham discovers he has a long-lost brother. Beckham tracks down his American counterpart, only to be greeted by Matt Damon. Watch the ad > here
#5 Why Cheetos designed the world’s worst font.
Rather than designing a typeface based on its recognisable logo, the snack brand has created 'Other Hand' font. The idea is based on data that 99% of customers eat Cheetos with their dominant hand - due to orange dust. Watch the video > Here
✪ Bonus inspo
💡 Wrexham AFC’s Hollywood-backed rise continues – this time with Channing Tatum
💡 McDonald’s has teamed up with Croydon’s very own Stormzy
💡Doritos pulled a shape-shifting stunt and people freaked out
💡 Wynn Resorts challenge golfers to take on world’s highest hole-in-one
💡 Heinz and DJ Mustard drop a limited-edition collab