Famous Five #89
💡Inspo from the universe of creative brand marketing
#1 Ikea Australia leans into the Severance aesthetic
If you’ve ever wanted your workspace to channel the eerie elegance of Severance, Ikea Australia has just the vibe. The retailer is tapping into the show’s haunting aesthetic to promote office furniture that could’ve been snatched from Lumon Industries.
#2 The Ordinary shake up NYC’s egg shortage with cracking idea
Bird flu outbreaks have wiped out millions of hens in the US, leading to an acute egg shortage and the price of eggs has shot up. Over the weekend the beauty brand put eggs on sale in shops. No fancy gimmicks, just eggs…. for an ordinary price!
#3 Mentos launches Fizzooka in Fortnite creative
The classic Mentos and cola reaction is getting a new twist – with the launch of the Mentos Fizzooka in Fortnite Creative. The real life bazooka is over a metre long and can shoot a soda geyser with the force of a firehose. Powerful enough to knock down a small shed.
#4 Oat Cult brings pagan horror humour to breakfast time
A new ad campaign from overnight oats disruptor Oat Cult is bringing pagan horror to breakfast time. Created by creative agency Insiders, the launch film is a dark love letter to cult cinema, blending pagan rituals, horror homages and British humour in a surreal ode to probiotic oats.
#5 From Debenhams to Shredenhams: vacant store gets a skatepark makeover
Bristol’s old Debenhams building has just had a radical revamp – it’s now a skatepark. Now dubbed Shredenhams, the once-iconic department store has swapped retail racks for ramps, thanks to Campus Skateboarding.
