#1 IKEA renames products to help solve relationship problems
In a bid to improve their SEO in a creative way, IKEA Sweden has created a separate ‘Retail Therapy’ website and retitled the products on their site. The renaming of dozens of products is a gambit made to reflect the country’s most commonly googled relationship and familial problems, with the aim to hopefully provide a solution to them.
#2 Duolingo exposes embarrassing foreign tattoos by translating them for the world to see
Got an embarrassing tattoo when you were 18, travelling on your gap yah? Duolingo is here to expose you and your basic ways.
#3 McCann Santiago gives penis graffiti a purpose
The ubiquitous cock ‘n’ balls, who hasn’t delicately shaped one onto a friend’s forehead whilst they’re semiconscious? Well, the creative team at McCann Santiago certainly know how to utilise this nifty doodle. They’ve stuck hundreds of stickers over the top penises in Santiago – teaching men how to detect testicular tumours with three simple steps: Touch, Repeat, Check.
#4 ‘Alien Drone Swarm’ forms over Austin, Texas to promote new Halo series
A 600 foot wide and 300 foot tall drone swarm formed a giant QR code above Austin, Texas. To the naked eye, this could have been mistaken for a menacing extraterrestrial event. However, the formation was instead a nifty stunt pulled to promote the launch of the new Halo series. The code itself was scannable- leading intrigued citizens to the trailer for the new series.
#5 Sony creates giant car vending machine to promote Gran Turismo 7
In a bid to promote the launch of Sony’s new game Gran Turismo 7, the tech behemoth has transformed the ABM Ten Square building in Singapore into a giant vending machine. The structure is compiled of 20 floors, each with their own resident car; the vehicles can then be brought down via a bespoke lift system. From here, GT7 enthusiasts can embark on a test drive and live out their gaming dreams.