Famous Five #92
💡Inspo from the universe of creative brand marketing
#1 McVitie’s inform the nation its been eating Chocolate Digestive wrong for a century
In a revelation that’s sent shockwaves through biscuit tins across Britain, McVitie’s has declared we’ve been munching chocolate digestives the wrong way for over 100 years. The snack giant confirmed that the chocolate layer, often thought of as a decadent topping, is actually meant to be the bottom.
#2 The Ordinary highlights celebrity endorsement costs
The Ordinary is taking a closer look at the price of fame with its latest pop-up, The Secret Ingredient Store, launched in New York City over the weekend. The Deciem-owned brand filled its window with stacks of The Ordinary-branded dollar bills to illustrate how much more consumers might pay if celebrity endorsements were part of its business model.
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#3 Heineken taps Joe Jonas to help the world go ‘Social Off Socials’
Heineken is taking aim at digital burnout with its new global campaign “Social off socials”, fronted by Joe Jonas. The campaign invites people to unplug and rediscover the joy of real-life hangouts—no screens, no scrolls, just actual socialising. Watch the excellent film > here
#4 Olivia Colman declares crumpets a national treasure in Warburtons’ ad
Warburtons is back with another star-studded commercial, this time enlisting Oscar-winner Olivia Colman for a deliciously dramatic turn in The Inspection. Known for its playful ads featuring the likes of Robert De Niro and Samuel L. Jackson, the UK’s biggest bakery brand is doubling down on its Hollywood formula – with a British twist.
#5 Russell Hobbs unveils giant kettle installation at Westfield
Russell Hobbs is making a statement in Westfield White City with a steaming outdoor ad to launch its new ‘Calm Kettle’. The special-build installation features a giant 3D version of the kettle itself, integrated into the word ‘RELAX’ on the billboard.
P.S Spotted in Shoreditch
[Via Kiley Donovan - Instagram]