Famous Five #95
💡Inspo from the universe of creative brand marketing
#1 How Peppa Pig turned a cartoon birth into a cultural sensation
Over the last four months the marketing team behind Peppa Pig have pulled off a masterclass in launch hype. We review Hasbro's meticulously phased campaign.
#2 Scratch and sniff armpit posters – by Billie
Bodycare brand Billie has launched a new poster campaign in New York City, featuring a “scratch and sniff” installation near Penn Station. The activation highlights their All Day Deodorant and invites passersby to decide for themselves by sniffing armpits.
#3 Toblerone embraces the awkward
In a fun new spot that sees punters joyfully chomping chunky chocolate triangles like they’ve never heard of dental logistics. Toblerone's design is rather inconvenient. And now, it’s making that inconvenience look rather irresistible.
#4 Cornetto kicks off summer with creative outdoor campaign
‘At Last’ – Cornetto kicks off summer with a creative outdoor campaign in Turkey, capturing the season’s firsts all seen through the whimsical lens of a Cornetto cone telescope. See the series here.
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#5 “Third Toilet” takes aim at trans rights outside UK Supreme Court
TransActual UK, in collaboration with BBH London, has launched the “Third Toilet” to spotlight the lack protection for trans people in the wake of a landmark legal ruling.
Other things
💡The news is dead. Long live the news. This week creative agency Taylor Herring lifted the lid on how social media has fundamentally reshaped the way news is created, shared and consumed. Read about it here.
💡 This wine box transforms into a birdhouse. Packaging that’s useful.
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💡’Bagglers’ - a blast from the past from Burger King, lovely copy writing this - via Amy Brown
