Famous Five #98
💡Inspo from the universe of creative brand marketing
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#1 Behind The Campaign: Currys Social Media
Currys cracked the Gen-Z code not with slick ads, but by finally getting what TikTok and Instagram are actually for. Their push into social wasn’t about racking up followers just for vanity’s sake. It was about making the brand feel like it belonged in the feed. We caught up with their Senior Social Media Manager Ryan Todd on the rigorous strategy behind their torrent of excellent social media weirdness.
#2 'Make Ai worried you're going to take its job.'
This set of billboard pics has gone viral on LinkedIn - but is it a) Cannes Lions thing b) a lovely set of ads from The Economist c) an evil stunt by an Ai business d) other ?
#3 McDonald’s unveils ancient mosaic in Rome
In a bold bit of trolling the fast food giant unveiled a fake ancient Roman mosaic in the Galleria Alberto Sordi that features toga-clad figures feasting on fries and Big Macs.
#4 Why thousands are turning up for mass reading parties
In a world hooked on scrolls, streams and internet likes, a new kind of social event is cutting through the chaos: the mass reading party. No book club pressure, no assigned chapters – just hundreds of people showing up, opening a book, and reading together in total, intentional silence. Co founder of Reading Rhythms Ben Bradbury spoke to us about the campaign to combat loneliness and get New Yorkers hooked on a book.
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#5 Stokke flips the script on dad‑shaming
Norwegian children’s furniture brand Stokke has dropped a carousel post on Instagram under the tagline “Dads are dads, not babysitters.” Featuring real-life moments of dads reading stories, cooking, changing nappies – the campaign spotlights dads as core caregivers rather than sidekicks.
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P.S
via Very British Problems - outside the Robin Hood pub in Bristol
