Famous Campaigns

Famous Campaigns

The blank side

When punk culture and the music industry went to war over blank tapes

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Famous Campaigns
May 19, 2026
∙ Paid

By 1981, the music industry was in a panic about the cassette tape.

The BPI (British Phonographic Industry) had launched its “Home Taping Is Killing Music” campaign, complete with a skull-and-crossbones made from a cassette.

Recording music at home was being framed as theft, and the messaging was everywhere.

The campaign was officially launched by then-chairman Chris Wright on 28 October 1981 and the logo was printed everywhere from T-shirts to record sleeves.

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